Using Audio on Your Website - Welcome Clip

You know you want to use audio on your website because you've heard so much about the benefits - increased traffic, return visitors, people staying longer on your site but you're still not sure how or where to go about it.

Over the next few weeks I'll be looking at ways in which you can use audio on your website, this time looking at the welcome clip.

What is a welcome clip? Well, it's a short audio piece which serves several purposes:

• Let's clients or prospective clients hear your voice and enhances the 'know, like, trust' principle.
• Gives you the opportunity to place a call to action - you might want prospects to sign up for your newsletter, leave a comment on your blog or check out your special offers - whatever it is you want them to do, this is the time to say it.
• Adds some interest to your website, instead of just the usual text offerings (and targets those auditory people out there).